54% of retailers to put m-coupon systems in place in next 12 months

Retailers are wising up to the trend in mobile coupons, according to a recent report by IHL Group and RetailConnections. Many are set to implement systems that will allow them to delivery coupons direct to a consumer's mobile phone.

Source: http://www.bizreport.com/2010/11/54-of-retailers-to-put-m-coupon-systems-in-place-in-next-12.html

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